Inspiring Local Stories

When Simon started Early n’ Fresh back in 2017, he wanted to offer residential homes the opportunity to taste Victoria’s freshest fruit and vegetables. With the two big supermarkets doing online orders he quickly had to change his business model to wholesale only. Since then, they’ve grown so quickly, and are the supplier for over 100 restaur...

When Alena first started her blog, Soul Mamma, back in 2009, nobody really knew what a blog was, let alone what an ‘ethical lifestyle’ was! Nowadays these things seem to pop up everywhere, and Alanna was a trailblazer. She’s now part of a global network of ethical influencers, based in London, and is a proud solo ‘mumpreneur’. Alena says ...

With restrictions lifting and travel into regional Victoria finally being encouraged, it’s finally time to go on that adventure into the sprawling and beautiful countryside! Daylesford is a perfect little ‘tourist trap’ town with dozens of little hidden wonders, and scenic spots for the dedicated hiker. They’re also a town that relies on in...

Today is National ‘Love Your Hairdresser Day”, so we’d thought we’d share one of Victoria’s best salons, Rubi Hairdressing in Windsor. When they purchased the chain back in 2017 the team immediately set out to transform their group of salons. Tom wanted to change the way they operated, the feel of the salons, and wanted to give their staf...

Say G’day to Stephanie, whose owned Witches in Britches since 1990. Stephanie took over the venue 30 years ago, but they’ve got a long history serving their local community from as far back as 1970. Although the venue’s owners have changed hands, they’re proud to still be a family run business that provides fantastic entertainment and fabul...

Meet Deb, the owner of Twisted History & Geelong Gaol Museum for the last four years, but the museum and it’s company have been scaring Victoria’s locals for the last fifteen years. As you can imagine, running ghost tours has given Deb a few noteworthy stories. One of their regulars is a lady who comes to the adult easter egg hunt every yea...

Although Jessica took over as owner of Prahran’s Metro Furniture group last year, its been in the family since 1983 when her Dad, George, opened doors in 1983 on Chapel Street. Her dad closed their retail store back in 2012 and kept trading with existing clients, but when he released the business name in February last year, Jessica had to keep it...

Michelle and Daniel founded Linnaea Vineyards back in 2010 when they were a new couple with a small child, who’d moved to Melbourne not knowing any family or friends. Michelle says the couple had plenty of knowledge and experience, but didn’t know where to begin besides knuckling down and crafting their wines! Ten years on, they’ve weathered ...

Lynda, Leslie and Rachel are the talented ladies behind Alice’s Journeys, the best way to get out and discover the living museum that is Daylesford. They’ve sussed out some of their community’s best walking trails that have a wealth of history, and they run tours every week where they share secrets and stories while visiting key sites around ...

Meet Damien, the owner of Tiny Bear Distillery, who produce artisan Gin Whisky, and all things local and delicious. They were born back in 2017 after Damien, a long-time high school teacher decided it was time for a change and follow his dream. Hes always had a passion to make the absolute best alcohol they can, and they’re fully committed to thi...

Meet Ericka, who has been running live music and showcasing Australian boutique wineries, distilleries and breweries for her locals since last year. She’s got a great love for Australian tipples, and so it made so much sense to open up a space for her to share her passion with her community! The hospitality industry has been one of the hardest hi...

Meet Trentham’s locally grown, award-winning photographer, Sandy. Sandy is a internationally renowned photographer, winning many prizes for her photos and travelling all around the globe, but she says nothing beats working within her local community. Whatever your photo needs, big or small, Sandy is there to fulfill them. There is no job too big ...