How Local Marketing Can Expose Your Business to Greater Success

Every local business aims for a broader reach, a wider customer base, and increased revenue. Here are some tested strategies that can supercharge your business exposure.

1. Incentivize Local Shopping

Encourage locals to shop within their community by creating exciting incentives. An excellent example is the Keep Coonamble Kicking Campaign in Australia, where businesses pooled a cash prize for a local draw. Consumers spending over a certain amount could enter, and winners were required to spend their winnings within participating local businesses, effectively recycling money back into the community.

2. Offer Delivery Services

In today’s socially distanced world, delivery services have become more critical than ever. Services like Canberra Eats and Yass2You allow businesses to safely reach customers, providing both convenience and a commitment to public safety.

3. Create a Local Directory

Make it easy for locals to find your business by setting up a Google My Business account. Councils and chambers of commerce often establish local directories, helping consumers easily find what’s available in their community. Business Wodonga and Mosman Chamber of Commerce are great examples.

4. Engage Local Influencers

Leverage the power of social media by engaging with local influencers. These individuals can help promote your business to their followers, significantly increasing your reach and exposure.

5. Launch a Gift Card Scheme

Consider creating a local gift card scheme. Such schemes make it easy for consumers to shop with local businesses and provide a boost to the local economy. Several Australian councils have successfully implemented this strategy.

6. Embrace the Digital

Today’s consumers are increasingly digital-first. Use digital channels to engage with your community, share stories of local businesses, and raise awareness about the importance of shopping locally. Platforms like Facebook offer a low-cost way to reach a significant portion of your community.

7. Foster B2B Relationships

Promote B2B transactions and local procurement to support local businesses. Townsville council launched a campaign focusing on encouraging local businesses to buy from each other, enhancing the local economy.

8. Hit the Streets

Sometimes, traditional methods work best. Door-to-door marketing can effectively raise awareness. One-page fliers and direct mail are tangible reminders for locals to support their community.

9. Use Google Maps

Ensure your business is listed on Google Maps via Google’s “My Business.” This free tool increases your searchability and helps locals find you easily.

10. Partner with Local Organizations

Consider partnering with local organizations such as Rotary Clubs. They can help you carry out campaigns and provide support when needed.

11. Utilize Local Media

Local media outlets can be powerful allies in promoting your business. Regular features on small local businesses can boost your exposure.

12. Showcase Your Community through Videos

Consider creating a series of videos highlighting local businesses. A community YouTube page can host these videos, providing exposure and showcasing your community’s vibrant business landscape.

These strategies, when implemented effectively, can dramatically increase your business’s local exposure, fostering growth and community engagement. The key is to think local, act local, and harness the power of your community.