Alena, Founder, Soul Mamma Collective

When Alena first started her blog, Soul Mamma, back in 2009, nobody really knew what a blog was, let alone what an ‘ethical lifestyle’ was! Nowadays these things seem to pop up everywhere, and Alanna was a trailblazer.

She’s now part of a global network of ethical influencers, based in London, and is a proud solo ‘mumpreneur’. Alena says shes amazed at the rate of change and how many flexible opportunities are out there now compared to when she first started!

As she’s fully embedded in the flexible-working lifestyle, lockdowns have allowed the business to flourish, meaning Alena can focus all her efforts in supporting others less fortunate. She’s been helping her customers pivot in all sorts of ways – one even transitioned from a marriage celebrant to a funeral officiator!

Alena loves her local community, and helps them out by running a local community network for families, while also volunteering as a martial arts instructor.

The biggest change for Alena through all this has been the need for more networking – although that’s though given social distancing requirements.

For the future, she looks forward to become more creative and diversifying her services further, so she can help out more of her small business customers fulfil their business dreams.

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