BMX AUSTRALIA
BMX Australia represents a remarkable success story for Go Local First. Our strategic SEO and web development services dramatically amplified their online presence, leading to increased visibility, a surge in membership sign-ups, and a higher level of community engagement.
About Project
BMX Australia is a dynamic force in the sporting landscape, backed by Go Local First’s advanced SEO strategies. Our targeted approach catapulted them to a top-three position for the keyword ‘BMX’ on Google.com.au, out of 20,000 searches. This significant leap in online visibility spurred their growth and broadened their community impact.
Our Role
- Brand Development
- Creative Direction
- SEO
- PPC
Our strategic SEO services facilitated a massive 150% increase in BMX Australia’s website traffic. We focused on improving their organic search rankings, leveraging high-volume keywords, and optimizing their site structure. This exponential traffic growth significantly improved their brand visibility and reach in the Australian market.
By optimizing their online platform and boosting their visibility, we assisted BMX Australia in selling over 65 bikes within just three months. Our integrated digital marketing approach ensured a seamless user journey, from product discovery to purchase, contributing to these impressive sales figures.
Our strategies didn’t just impact BMX Australia’s sales and traffic; they also sparked tremendous community growth. By elevating their online presence and fostering engagement through targeted content, we facilitated an 8X growth in their community. This has further strengthened BMX Australia’s brand and cultivated a loyal customer base.
The project with BMX Australia was a collaborative endeavour from the get-go. We knew that their potential was vast, given the popularity of the sport and the brand’s inherent appeal. However, their online visibility was limited, impeding their reach and growth. Go Local First saw this as an opportunity to leverage our expertise in SEO, digital marketing, and web development to elevate BMX Australia’s digital footprint.
Our first focus was a comprehensive SEO strategy. After conducting extensive keyword research and analysing competition, we optimized their website with high-volume, relevant keywords that resonated with their target audience. We also improved their website’s structure and speed, ensuring it was SEO-friendly and provided an enhanced user experience. This approach skyrocketed BMX Australia to a top-three position for the keyword ‘BMX’ on Google.com.au. The dramatic increase in visibility led to a staggering 150% increase in website traffic, showcasing the power of targeted SEO.
Understanding the local Australian market was another crucial component of our strategy. We dove deep into consumer trends, analyzing the behaviours, preferences, and pain-points of BMX enthusiasts and potential customers. Our findings informed our approach, enabling us to tailor our strategies to the local market. This approach resonated with the audience, leading to a surge in local enquiries and conversions.
The proof of our success lay not just in traffic growth, but in tangible sales. Through our digital strategies, we assisted BMX Australia in selling over 65 bikes within a span of just three months. Our integrated approach focused on providing a seamless user journey – from the moment a potential customer landed on their site, to the point of purchase. By optimizing their product pages, implementing an intuitive checkout process, and leveraging retargeting strategies, we facilitated a significant uptick in sales.
But what truly made this project rewarding was the community growth BMX Australia experienced. An 8X increase in community size was a testament to our holistic approach to digital marketing. By amplifying their online presence, creating engaging content, and fostering an environment of interaction, we helped cultivate a vibrant community for BMX Australia. This growth extended beyond numbers, fostering brand loyalty and creating a robust network of brand advocates.
The BMX Australia project exemplified the power of targeted, comprehensive digital marketing. It showcased how SEO, market understanding, web optimization, and community building can come together to facilitate impressive growth. Go Local First is proud to have been part of this journey, and we continue to support BMX Australia as they ride on to greater heights.
